rss-bridge 2026-01-26T14:00:08.354+00:00

Apple introduces new AirTag with expanded range and improved findability

Apple today unveiled the new AirTag, now with an expanded finding range and a louder speaker.

UPDATE

January 26, 2026

Apple introduces new

AirTag with expanded

connectivity range

and improved findability

The next generation of AirTag — the bestselling item finder — is even easier to locate with more powerful Precision Finding, a longer Bluetooth range, and a louder speaker

[The new AirTag with the FineWoven Key Ring in fox orange.]

Apple introduced the new AirTag, now with an expanded finding range and a louder speaker.

Apple today unveiled the new AirTag, a powerful accessory that helps users keep track of and find the items that matter most with Apple’s Find My app — now with an expanded finding range and a louder speaker. Powered by the strength of the Find My network, AirTag allows users to keep tabs on their belongings every single day. Since the launch of AirTag in 2021, users from around the world have shared stories of being reunited with lost luggage, keys, bicycles, bags, and more. With the help of AirTag placed inside an instrument case, a musician was able to locate their lost instrument and perform that evening, while another user was able to find lost luggage that contained a lifesaving medication. AirTag is designed exclusively for tracking objects and offers industry-leading protections against unwanted tracking. It is available today for the same price as its predecessor: $29 for a single AirTag and $99 for a four-pack, with free personalized engraving available on apple.com and the Apple Store app.

[iPhone 17 Pro shows a list of a user’s items alongside a map.]

Powered by the strength of the Find My network, AirTag allows users to keep tabs on their belongings every single day, from keys and wallets to backpacks, luggage, and more.

[iPhone 17 Pro shows an overview of a user named Royce’s backpack, including its location on a map.]

Powered by the strength of the Find My network, AirTag allows users to keep tabs on their belongings every single day, from keys and wallets to backpacks, luggage, and more.

Enhanced Range and Findability

Apple’s second-generation Ultra Wideband chip — the same chip found in the iPhone 17 lineup, iPhone Air, Apple Watch Ultra 3, and Apple Watch Series 11 — powers the new AirTag, making it easier to locate than ever before. Using haptic, visual, and audio feedback, Precision Finding guides users to their lost items from up to 50 percent farther away than the previous generation.1 And an upgraded Bluetooth chip expands the range at which items can be located. For the first time, users can use Precision Finding on Apple Watch Series 9 or later, or Apple Watch Ultra 2 or later, to find their AirTag, bringing a powerful experience to the wrist.

[A user’s Apple Watch shows an item labeled “Debra’s Keys” is 20 feet away.]

Precision Finding guides users through haptic, visual, and audio feedback to their lost items from up to 50 percent farther away than the previous generation, and an updated Bluetooth chip expands the range at which items can be located.

[A user’s Apple Watch shows a green screen shows that the user is four feet away from an item labeled “Family Car Keys.”]

The Find My Network and Share Item Location

Find My makes it easy to locate AirTag, Apple devices, and compatible third-party devices, as well as keep up with friends and family, all while protecting user privacy. If AirTag is out of range of its paired iPhone, the Find My network can help track it down. The Find My network is a crowdsourced network of Apple devices that use Bluetooth technology to detect the location of an accessory or device, and report their approximate location back to the owner.

[A user’s iPhone 17 Pro shows a screen that reads “Share Item Location” and gives instructions for finding a lost AirTag. A button at the bottom of the screen reads “Continue.”]

Find My makes it easy to locate AirTag, Apple devices, and compatible third-party devices, as well as keep up with friends and family, all while protecting user privacy.

The new AirTag integrates seamlessly with Share Item Location, an iOS feature designed to help users recover a misplaced item by temporarily and securely sharing its location with trusted third parties, such as airlines, so they can assist in recovering delayed luggage or other lost items. Apple has partnered directly with more than 50 airlines to privately and securely accept Share Item Location links.

With Share Item Location, users can share the location of a misplaced item with a participating airline’s customer service team. According to SITA, a leading IT provider for airlines, carriers report that using Share Item Location has reduced baggage delays by 26 percent and reduced incidences of “truly lost” or unrecoverable luggage by 90 percent. Access is granted only to authorized personnel via secure Apple Account or partner authentication. The shared location will be disabled as soon as a user is reunited with their item, can be stopped by the owner at any time, and will automatically expire after seven days.

[iPhone 17 Pro shows a map and a screen that reads “With You,” and contains a list of items that includes “Guillermo’s Umbrella” and “Family Car Keys.”]

Share Item Location is an iOS feature that helps users locate and recover misplaced items by easily and securely sharing the location of an AirTag or Find My network accessory with third parties such as airlines.

Industry-Leading Security Features

The new AirTag is designed from the ground up to keep location data private and secure. AirTag doesn’t physically store location data or history on device, and end-to-end encryption protects all communication with the Find My network, ensuring that only the owner of a device can access its location data. No one, including Apple, knows the identity or location of any device that helped find it. Designed exclusively for tracking objects, and not people or pets, the new AirTag incorporates a suite of industry-first protections against unwanted tracking, including cross-platform alerts and unique Bluetooth identifiers that change frequently.

[A user’s iPhone 17 Pro shows an alert that reads, “AirTag Detected Near You,” alongside a map and more details on the tracking notification.]

The new AirTag incorporates a suite of industry-first protections against unwanted tracking, including cross-platform alerts and unique Bluetooth identifiers that change frequently.

Environmental Responsibility and Accessory Compatibility

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