7 Steps to a Complete Visibility Audit

John breaks down why SEO is no longer just about rankings—it's about visibility. In this solo episode, he shares the seven key steps of a complete visibility audit, from showing up in AI search and local map packs to building authority through media mentions and fresh reviews. You'll learn how to strengthen trust, optimize content for AI, and ensure your calls to action convert visitors into customers.

00:00 Start
01:00 SEO in 2025
01:27 Rankings Are Dead
02:17 The Visibility Audit
02:47 Step 1: AI Overview Presence
03:30 Step 2: Local Pack Wins
04:13 Step 3: Review Strategy
05:04 Step 4: Media Mentions Matter
06:12 Step 5: Master EAT Principles
07:06 Step 6: AI-Ready Content
08:44 Step 7: CTAs That Convert

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The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

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Syndication

| Thu, 2 October 2025

7 Steps to a Complete Visibility Audit

John breaks down why SEO is no longer just about rankings—it’s about visibility. In this solo episode, he shares the seven key steps of a complete visibility audit, from showing up in AI search and local map packs to building authority through media mentions and fresh reviews. You’ll learn how to strengthen trust, optimize content for AI, and ensure your calls to action convert visitors into customers. 00:00 Start 01:00 SEO in 2025 01:27 Rankings Are Dead 02:17 The Visibility Audit 02:47 Step 1: AI Overview Presence 03:30 Step 2: Local Pack Wins 04:13 Step 3: Review Strategy 05:04 Step 4: Media Mentions Matter 06:12 Step 5: Master EAT Principles 07:06 Step 6: AI-Ready Content 08:44 Step 7: CTAs That Convert Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: DTM_-_John_Solo_SEO_Vis_-_Audio.mp3
Category:Podcast
-- posted at: 4:35am MST |

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