AI's Real Role in Marketing

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media Studios and a leading authority on digital marketing, content strategy, and SEO. With two decades of hands-on experience and author of Content Chemistry, Andy joins John Jantsch to explore how AI is transforming content creation, analytics, and marketing strategy. They dive deep into using AI for genuine performance gains, not just efficiency, and share practical insights to help marketers stay ahead. Tune in to discover how to leverage AI without sacrificing quality — and why building real human connections still matters most.

Today we discussed:

00:00 Opening

00:09 Introducing Andy Crestonida

01:03 What is AI's Impact on Marketers in 2025

03:26 Making More Time for Relationships

04:59 The State of AI in UX

08:29 AI's Impact on Content Creation

10:09 Is Keyword Ranking Important in 2025?

11:14 There's More to Content Than Search

14:00 Important Metrics for Insightful Data

15:54 How AI Can Help with Analyzing Metrics

17:36 Tuning out Noise

18:46 How AI Can Help with Leads

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The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

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Syndication

| Wed, 2 July 2025

AI’s Real Role in Marketing

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media Studios and a leading authority on digital marketing, content strategy, and SEO. With two decades of hands-on experience and author of Content Chemistry, Andy joins John Jantsch to explore how AI is transforming content creation, analytics, and marketing strategy. They dive deep into using AI for genuine performance gains, not just efficiency, and share practical insights to help marketers stay ahead. Tune in to discover how to leverage AI without sacrificing quality — and why building real human connections still matters most. Today we discussed: 00:00 Opening 00:09 Introducing Andy Crestonida 01:03 What is AI's Impact on Marketers in 2025 03:26 Making More Time for Relationships 04:59 The State of AI in UX 08:29 AI's Impact on Content Creation 10:09 Is Keyword Ranking Important in 2025? 11:14 There's More to Content Than Search 14:00 Important Metrics for Insightful Data 15:54 How AI Can Help with Analyzing Metrics 17:36 Tuning out Noise 18:46 How AI Can Help with Leads Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE4098853241.mp3
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-- posted at: 11:38am MST |

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