rss-bridge 2023-10-26T18:00:00+00:00

The Future of Ad Tracking: Navigating the Google Analytics Landscape

During this episode, we discuss the transition from Universal Google Analytics to Google Analytics G4 and its significant differences from the previous version. We also learned how privacy concerns and changing data retention practices have driven the need for this transition. Additionally, we talk about how businesses need to adapt and leverage data visualization tools for better insights since AI is playing an increasing role in data analysis. However, trust in the output of such tools remains a critical issue.

Here's a glance at this episode:

[00:54] What are the differences between Google Analytics and the new Google platform?

[04:41] About this new platform, what does it do differently and what does it do better?

[07:08] How does the data visualization work in this new platform?

[09:11] What's the relationship between Google Analytics and Google Tag Manager?

[14:12] Does this new tool have any enhancements for ad tracking?

[16:30] Besides Google, what other analytics tools would you recommend?

[18:46] What's the role of AI in analyzing Google Analytics data?

You can view the show notes here -https://ducttapemarketing.com/navigating-google-analytics-landscape

More About Julian Juenemann:

-Connect with Julian on Linkedin - https://www.linkedin.com/in/julianjuenemann/?originalSubdomain=de

-Find out more about The Measure School -https://measureschool.com/

Like this, show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!

Wanna chat? Connect with me on LinkedIn -https://www.linkedin.com/in/ducttapemarketing/

The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

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Syndication

| Thu, 26 October 2023

The Future of Ad Tracking: Navigating the Google Analytics Landscape

In this episode of the Duct Tape Marketing Podcast, I interviewed Julian Juenemann, the founder of JJAnalytics, a company that helps businesses adopt the data-driven way of Digital Marketing. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 150,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods. During this episode, we discuss the transition from Universal Google Analytics to Google Analytics G4 and its significant differences from the previous version. We also learned how privacy concerns and changing data retention practices have driven the need for this transition. Additionally, we talk about how businesses need to adapt and leverage data visualization tools for better insights since AI is playing an increasing role in data analysis. However, trust in the output of such tools remains a critical issue. Here's a glance at this episode: [00:54] What are the differences between Google Analytics and the new Google platform? [04:41] About this new platform, what does it do differently and what does it do better? [07:08] How does the data visualization work in this new platform? [09:11] What's the relationship between Google Analytics and Google Tag Manager? [14:12] Does this new tool have any enhancements for ad tracking? [16:30] Besides Google, what other analytics tools would you recommend? [18:46] What's the role of AI in analyzing Google Analytics data? You can view the show notes here -https://ducttapemarketing.com/navigating-google-analytics-landscape More About Julian Juenemann: -Connect with Julian on Linkedin - https://www.linkedin.com/in/julianjuenemann/?originalSubdomain=de -Find out more about The Measure School -https://measureschool.com/ Like this, show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show! Wanna chat? Connect with me on LinkedIn -https://www.linkedin.com/in/ducttapemarketing/

Direct download: YAP8266371255.mp3
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-- posted at: 12:00pm MST |

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