The Senior Living Marketing Boom and How to Get Smart(er) with Your Strategy

In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities.

During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion.

Chapters

[00:00] Introduction and the senior living marketing boom

[02:42] Understanding the SMART Marketing Framework

[05:16] The Role of Strategy in Senior Living Marketing

[08:35] Differentiation in a Competitive Market

[12:49] Aligning Marketing and Sales Strategies

[16:59] The Critical Role of Websites in Sales

[19:56] Introducing Smarter Marketing Certification

More About Debbie Howard:

Grab your copy of Smarter(er) Marketing for Senior Living Communities - https://amzn.to/3zryqq2

Check out Debbie's website - https://seniorlivingsmart.com/

Follow Debbie on Linkedin - https://www.linkedin.com/in/deborah-howard-ab730b43/

This episode is sponsored by Oracle - http://oracle.com/ducttape

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show.

Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review."

Then, let us know what you loved most about the episode.

The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Categories

Podcast

Marketing Strategy

Duct Tape Marketing

general

Lead Generation

Archives

2026
February
January

2025
December
November
October
September

2024
December
November
October
September

2023
December
November
October
September

2022
December
November
October
September

2021
December
November
October
September

2020
December
November
October
September

2019
December
November
October
September

2018
December
November
October
September

2017
December
November
October
September

2016
December
November
October
September

2015
December
November
October
September

2014
December
November
October
September

2013
December
November
October
September

2012
December
November
October
September

2011
December
November
October
September

2010
December
November
October
September

Syndication

****

| Wed, 18 September 2024

The Senior Living Marketing Boom and How to Get Smart(er) with Your Strategy

In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities. During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion. Chapters [00:00] Introduction and the senior living marketing boom [02:42] Understanding the SMART Marketing Framework [05:16] The Role of Strategy in Senior Living Marketing [08:35] Differentiation in a Competitive Market [12:49] Aligning Marketing and Sales Strategies [16:59] The Critical Role of Websites in Sales [19:56] Introducing Smarter Marketing Certification More About Debbie Howard: Grab your copy of Smarter(er) Marketing for Senior Living Communities - https://amzn.to/3zryqq2 Check out Debbie’s website - https://seniorlivingsmart.com/ Follow Debbie on Linkedin - https://www.linkedin.com/in/deborah-howard-ab730b43/ This episode is sponsored by Oracle - http://oracle.com/ducttape Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Direct download: ETTTE2120916642.mp3
Category:
-- posted at: 8:00am MST |

Original source