How to Stay Visible in the AI Search Era

In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews, and shares actionable strategies to stay visible across Google and beyond.

The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Categories

Podcast

Marketing Strategy

Duct Tape Marketing

general

Lead Generation

Archives

2026
February
January

2025
December
November
October
September

2024
December
November
October
September

2023
December
November
October
September

2022
December
November
October
September

2021
December
November
October
September

2020
December
November
October
September

2019
December
November
October
September

2018
December
November
October
September

2017
December
November
October
September

2016
December
November
October
September

2015
December
November
October
September

2014
December
November
October
September

2013
December
November
October
September

2012
December
November
October
September

2011
December
November
October
September

2010
December
November
October
September

Syndication

| Wed, 18 June 2025

How to Stay Visible in the AI Search Era

In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews, and shares actionable strategies to stay visible across Google and beyond.

Direct download: ETTTE3723184553.mp3
Category:
-- posted at: 3:30am MST |

Original source