Unlocking Hidden Profits

Stacey Hylen is an internationally recognized business coach, growth strategist, and former Vice President of Chet Holmes International. With over two decades of experience helping entrepreneurs and Fortune 500s uncover untapped revenue, she is the author of the upcoming book Hidden Profits: More Clients and Cash. In this episode, Stacey reveals powerful, actionable strategies to boost profits—without spending more on marketing—including reactivating past clients, raising prices with confidence, and fixing hidden "profit leaks." Tune in to discover how to shift from scarcity to abundance and transform your business into a revenue-generating machine.

Today we discussed:

00:00 Start
00:52 Introduction to Stacey Hylen
01:28 Hidden Profits Concept and Initial Story
02:38 Raising Prices and Overcoming Fear
03:44 Narrowing Focus and Attracting Ideal Clients
05:32 Profit Leaks and Focus on Revenue-Generating Activities
06:39 Shifting Sales Mindset from Selling to Serving
07:54 Business Owners' Relationship with Profit
09:48 Low Hanging Fruit: Reactivating Past Clients
11:42 Come Back Strategy Success Stories and Lessons
12:47 Repackaging and Repositioning Offers
13:53 Hidden Profits Framework: Reactivation and Upselling
15:06 Team Involvement in Sales and Cross-Selling
16:37 From Commodity to Couture: Positioning for Value
18:24 Surprising Client Results and Simple Strategies
20:02 Closing and How to Connect with Stacy Hyland

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The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

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Syndication

| Wed, 30 July 2025

Today we discussed: 00:00 Start 00:52 Introduction to Stacey Hylen 01:28 Hidden Profits Concept and Initial Story 02:38 Raising Prices and Overcoming Fear 03:44 Narrowing Focus and Attracting Ideal Clients 05:32 Profit Leaks and Focus on Revenue-Generating Activities 06:39 Shifting Sales Mindset from Selling to Serving 07:54 Business Owners' Relationship with Profit 09:48 Low Hanging Fruit: Reactivating Past Clients 11:42 Come Back Strategy Success Stories and Lessons 12:47 Repackaging and Repositioning Offers 13:53 Hidden Profits Framework: Reactivation and Upselling 15:06 Team Involvement in Sales and Cross-Selling 16:37 From Commodity to Couture: Positioning for Value 18:24 Surprising Client Results and Simple Strategies 20:02 Closing and How to Connect with Stacy Hyland Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: DTM_-_Stacey_Hylen_-_Audio.mp3
Category:Podcast
-- posted at: 3:30am MST |

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