Future of Business: Mars CEO on How Business Can Be a Force for Good

What does it look like for a business in 2025 to build a strategy around sustainability? In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius sat down with four leading CEOs to understand where global business is going. In this episode, host Adi Ignatius speaks with Poul Weihrauch, CEO of Mars, about how he manages the family-owned global pet care, snacking and food company. They discuss balancing short-term performance with long-term goals, resilience, and the business case for sustainability-driven innovation.

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Future of Business: Mars CEO on How Business Can Be a Force for Good

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A conversation with leader Poul Weihrauch about sustainability and profitability.

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December 11, 2025

What does it look like for a business in 2025 to build a strategy around sustainability? In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius sat down with four leading CEOs to understand where global business is going. In this episode, host Adi Ignatius speaks with Poul Weihrauch, CEO of Mars, about how he manages the family-owned global pet care, snacking and food company. They discuss balancing short-term performance with long-term goals, resilience, and the business case for sustainability-driven innovation.

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This article is about SUSTAINABLE BUSINESS PRACTICES

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Related Topics:

• International business

• Managing uncertainty

• Business and society

• Society and business relations

• Leadership

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