Are You Optimizing Your Virtual Communication Practices?

Whether your organization encourages working from home or the office, much of your business is no doubt conducted virtually — over email, on Slack, or via Zoom meetings. But few of us think very carefully about how to most effectively use these tools or which to employ when. And few teams and companies have established best practices for virtual communication, which can hurt collaboration, sales, engagement, and performance. Andrew Brodsky, a professor at the McCombs School of Business at the University of Texas at Austin who has researched these issues, outlines practical ways to be more conscientious and intentional about our communication choices and patterns. Brodsky wrote the book Ping: The Secrets of Successful Virtual Communication.

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HBR IdeaCast
Episode 1038

Are You Optimizing Your Virtual Communication Practices?

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A conversation with the University of Texas’ Andrew Brodsky on improving our online—and offline—interactions.

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August 05, 2025

Whether your organization encourages working from home or the office, much of your business is no doubt conducted virtually — over email, on Slack, or via Zoom meetings. But few of us think very carefully about how to most effectively use these tools or which to employ when. And few teams and companies have established best practices for virtual communication, which can hurt collaboration, sales, engagement, and performance. Andrew Brodsky, a professor at the McCombs School of Business at the University of Texas at Austin who has researched these issues, outlines practical ways to be more conscientious and intentional about our communication choices and patterns. Brodsky wrote the book Ping: The Secrets of Successful Virtual Communication.

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This article is about BUSINESS COMMUNICATION

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Related Topics:

• Remote work

• Social media

• Managing people

• Internal communication

• Interpersonal communication

• Meeting management

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