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Brain Tech Is Getting Really Good. Here’s What Managers Need to Know
What seemed like science fiction for decades is now a reality: companies are selling wearable tech and monitoring devices that can sense people’s brain activity. Neurotechnology opens incredible opportunities for new products and safer workplaces. It also raises huge red flags for privacy and ethics. And managers and organizational leaders are on the front lines of these dilemmas, says Duke University School of Law professor Nita Farahany. She explains the commercial products based on neurotechnology, the impact on workers and organizations, and the need for regulations and corporate policies. Farahany wrote the book The Battle for Your Brain: Defending the Right to Think Freely in the Age of Neurotechnology.
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[HBR IdeaCast podcast series]
HBR IdeaCast
Episode 902
Brain Tech Is Getting Really Good. Here’s What Managers Need to Know
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A conversation with Duke Law’s Nita Farahany about the last frontier of privacy.
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March 21, 2023
What seemed like science fiction for decades is now a reality: companies are selling wearable tech and monitoring devices that can sense people’s brain activity. Neurotechnology opens incredible opportunities for new products and safer workplaces. It also raises huge red flags for privacy and ethics. And managers and organizational leaders are on the front lines of these dilemmas, says Duke University School of Law professor Nita Farahany. She explains the commercial products based on neurotechnology, the impact on workers and organizations, and the need for regulations and corporate policies. Farahany wrote the book *The Battle for Your Brain: Defending the Right to Think Freely in the Age of Neurotechnology*.
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This article is about PRIVACY AND CONFIDENTIALITY
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- Technology and analytics
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