Goodbye Bureaucracy, Hello Common Sense

Martin Lindstrom, founder and chairman of Lindstrom Company, says that many companies are still held back by doing things the way they've always done them, or failing to break down bureaucracy. For Lindstrom, it's not just about getting away from bureaucratic norms for the sake of innovation, but because so many things workers do each and every day don't actually make much sense. He suggests workers, leaders, and organizations consider ways in which processes can be improved - and the ways these new processes can improve life for everyone. And he argues that companies should actually devote a team or department to making sure common sense is used throughout the organization. Lindstrom is the author of the book "The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS."

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HBR IdeaCast
Episode 776

Goodbye Bureaucracy, Hello Common Sense

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A conversation with business expert Martin Lindstrom on how companies can rethink rules, norms, and processes.

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January 19, 2021

Martin Lindstrom, founder and chairman of Lindstrom Company, says that many companies are still held back by doing things the way they’ve always done them, or failing to break down bureaucracy. For Lindstrom, it’s not just about getting away from bureaucratic norms for the sake of innovation, but because so many things workers do each and every day don’t actually make much sense. He suggests workers, leaders, and organizations consider ways in which processes can be improved – and the ways these new processes can improve life for everyone. And he argues that companies should actually devote a team or department to making sure common sense is used throughout the organization. Lindstrom is the author of the book The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS.

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