PostHole
Compose
Login
To Build Strategy, Start with the Future
Mark Johnson, cofounder of the consulting firm Innosight, says that too many managers develop strategy while focusing on problems in the present, and that’s especially true during a crisis. Instead, he argues, leaders should imagine the future and work backward, so they can build their organization for that new reality. He shares practical steps managers can take to look beyond the typical short-term planning horizon and help their teams grasp future opportunities. Johnson is the coauthor of the HBR article "Leaders, Do You Have a Clear Vision for the Post-Crisis Future?" and the book "Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth."
Share Podcast
[HBR IdeaCast podcast series]
HBR IdeaCast
Episode 740
To Build Strategy, Start with the Future
Listen | Podcast loading...
###
Even during a crisis, developing a “future-back” mindset can spur innovation and growth.
- Subscribe:
All episodes
Details
Transcript
May 12, 2020
Mark Johnson, cofounder of the consulting firm Innosight, says that too many managers develop strategy while focusing on problems in the present, and that’s especially true during a crisis. Instead, he argues, leaders should imagine the future and work backward, so they can build their organization for that new reality. He shares practical steps managers can take to look beyond the typical short-term planning horizon and help their teams grasp future opportunities. Johnson is the coauthor of the HBR article “Leaders, Do You Have a Clear Vision for the Post-Crisis Future?” and the book Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth.
- Subscribe On:
Latest in this series
All episodes
This article is about DECISION MAKING AND PROBLEM SOLVING
** Follow this topic
** Following
Related Topics:
- Innovation
- Strategy