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To Improve AI Outcomes, Think About the Entire System

Artificial intelligence technology has been advancing, and businesses have been putting it into action. But too many companies are just gathering a bunch of data to kick out insights and not really using AI to its fullest potential. Joshua Gans, professor at Rotman School of Management, says businesses need to apply AI more systemically. Because decision-making based on AI usually has ripple effects throughout the organization. Gans cowrote the HBR article “From Prediction to Transformation" and the new book "Power and Prediction: The Disruptive Economics of Artificial Intelligence."

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[HBR IdeaCast podcast series]

HBR IdeaCast
Episode 878

To Improve AI Outcomes, Think About the Entire System

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A conversation with Rotman professor Joshua Gans about the next wave of AI in business.

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October 04, 2022

Artificial intelligence technology has been advancing, and businesses have been putting it into action. But too many companies are just gathering a bunch of data to kick out insights and not really using AI to its fullest potential. Joshua Gans, professor at Rotman School of Management, says businesses need to apply AI more systemically. Because decision-making based on AI usually has ripple effects throughout the organization. Gans cowrote the HBR article “From Prediction to Transformation” and the new book *Power and Prediction: The Disruptive Economics of Artificial Intelligence.*

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