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With Rise of Agents, We Are Entering the World of Identic AI

What if the AI you integrate into your organization isn't just about efficiency or creating digital assistants, but completely changes how you work? Longtime digital trend watcher Don Tapscott says the next wave of artificial intelligence is all about identic AI - where personalized agents don't just complete tasks, but understand your judgment and values and take actions on your behalf. He explains the technologies for this that already exist amid the rise of agents and bots, what it means for leaders and organizations, and the pitfalls to look out for. Tapscott is author of You to the Power of Two: Redefining Human Potential in the Age of Identic AI.

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[HBR IdeaCast podcast series]

HBR IdeaCast
Episode 1066

With Rise of Agents, We Are Entering the World of Identic AI

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A conversation with tech expert Don Tapscott about the potential for and pitfalls of identic AI.

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February 17, 2026

What if the AI you integrate into your organization isn’t just about efficiency or creating digital assistants, but completely changes how you work? Longtime digital trend watcher Don Tapscott says the next wave of artificial intelligence is all about identic AI – where personalized agents don’t just complete tasks, but understand your judgment and values and take actions on your behalf. He explains the technologies for this that already exist amid the rise of agents and bots, what it means for leaders and organizations, and the pitfalls to look out for. Tapscott is author of *You to the Power of Two: Redefining Human Potential in the Age of Identic AI.*

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