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rss-bridge 2026-02-04T07:43:56+00:00

Launching The Rural Guaranteed Minimum Income Initiative

It's been a year since I invited Americans to join us in a pledge to Share the American Dream:1. Support organizations you feel are effectively helping those most in need across America right now.2. Within the next five years, also contribute public dedications

Launching The Rural Guaranteed Minimum Income Initiative

Jeff Atwood

03 Feb 2026
— 8 min read
— Comments

It's been a year since I invited Americans to join us in a pledge to Share the American Dream:

1. Support organizations you feel are effectively helping those most in need across America right now.

2. Within the next five years, also contribute public dedications of time or funds towards longer term efforts to keep the American Dream fair and attainable for all our children.

Stay gold, America. 💛

Personally, I’ve become a big believer in one particular quote, especially considering the specific context in which it was delivered:

“From those to whom much is given, much is expected.” — Mary Gates

Those 10 words had a profound effect on the world. Indeed, we were given much, so we, as a family, will choose to give much. On a recent podcast, my partner Betsy said it better than I could have:

“Well, we have everything we need!” That’s how I’ve always phrased it to [our children]. That, I think, extends [to our philanthropy]. We have everything we need; how do we make sure everybody has what they need?* Because that’s the basic thing — Do you have a comfortable place to live? Do you have enough to eat? Do you have healthcare? If you have the basics, you’re in a good place in life, and everybody should have that opportunity.*

It’s a question I’ve asked myself a lot since 2021. When, exactly, is enough?

We do have everything we need. Why can’t everyone else have the basic things they need, too?

Beyond the $1M to eight nonprofit charities we listed in January 2025, we saw immediate needs becoming so urgent that we quickly added an additional $13M in donations within a few months, for a total of $21M.

Immediate Share The American Dream Donations (~$21M)

But you can’t take a completely short term view and fight each individual fire reactively, as it comes. You'll never stop firefighting. We also have to do fire abatement and deal with the root causes, improving conditions in this country such that there aren’t so many fires. Thus for the second half, much longer term part, in addition to the $21M already donated, we pledged $50M — half of our remaining wealth — to address the underlying, systemic issues.

I proposed some speculative ideas in “Stay Gold,” and this one ended up being the closest:

We could found a new organization loosely based on the original RAND Corporation, but modernized like Lever for Change. We can empower the best and brightest to determine a realistic, achievable path toward preserving the American Dream for everyone, working within the current system or outside it.

By March, 2025 we had consensus — The Road Not Taken is Guaranteed Minimum Income.

[The Road Not Taken is Guaranteed Minimum Income

The dream is incomplete until we share it with our fellow Americans.

Coding HorrorJeff Atwood](https://blog.codinghorror.com/the-road-not-taken-is-guaranteed-minimum-income/)

Guaranteed Minimum Income (GMI) is an improved version of the older concept of Universal Basic Income (UBI) — rather than indiscriminately giving money to “everyone,” GMI directs the money towards those who most need it, particularly families experiencing generational poverty.

📢 Please note that after this post, Coding Horror will revert to normal nerdy blog posts, and all future GMI content will be at a dedicated site linked below.

Why did we decide on GMI?

  • Almost every existing UBI/GMI study result data we could find indicates cash generally works. For example, OpenResearch data showed the greatest increase in spending among study participants was in meeting basic needs, with the greatest percent increase in support to others (26%), along with huge decreases in reported alcohol use (20% less) and days using non-prescribed painkillers (53% fewer). Why wouldn’t we continue to build something that has generally been shown to work, study after study, time and time again?
  • This is survival money, cash for folks so they can put food on the table, get a roof over their heads, have a functioning vehicle to go to work, and decide how to meet their most basic, critical needs. It pains me to say this, but we live in a world where many people simply do not often experience open generosity, or regular income. When you show someone what it feels like to just not be hungry for a little while, their view of the world changes. They feel trusted. They see possibility.

RISE Recipient Stacy D. | WV

I moved here with my family. And I have no family up here other than who I brought with me. So, how most people can be like, “Hey, I’m having a hard time. Got $20 or a pack of diapers.” I have nobody up here to do that. So, if me and my husband don't figure it out, it don't get figured out.

So, I’ve got five kids that live with me... I was working full-time until I got pregnant. I prayed for this baby for 10 years. So, as soon as I got pregnant, I stopped working. I was high risk.

The day I got cleared to go back to work, my vehicle broke down. It was the only vehicle that we had that carried all the kids. So, I’ve been four months without my car. So this is also going to get my vehicle back on the road.

You don’t know how hard it is to ask people, hey, can I get a ride to the grocery store? Or, hey, my baby has two month shots. I had to borrow a vehicle. This is gonna... it’s going to do a lot!*

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