Direct-to-Consumer Advertising

For MaxFunDrive 2021, Sawbones is talking about gross medicine of a different sort. In the United States (and New Zealand) we see a lot of those commercials for prescription medicines with jaunty names and a full minute disclaimer at the end. How they came to be the norm here is a complicated history of bad medicine and the shifting of credence among doctors, patients, and pharmaceutical companies.

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Music: "Medicines" by The Taxpayers

Source: https://sawbones.simplecast.com/episodes/direct-to-consumer-advertising-yXQFt3Lt