What sex, soap and alcohol taught me about making an impact | Myriam Sidibe

What if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from decades of experience, she reveals a playbook for brands to create real impact, proving that what’s good for society can be great for business.

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Source: http://go.ted.com/myriamsidibe