What I've Learned from Users

[What I've Learned from Users]

****

****

| September 2022I recently told applicants to Y Combinator that the best advice I
could give for getting in, per word, was

Explain what you've learned from users.

That tests a lot of things: whether you're paying attention to
users, how well you understand them, and even how much they need
what you're making.Afterward I asked myself the same question. What have I learned
from YC's users, the startups we've funded?The first thing that came to mind was that most startups have the
same problems. No two have exactly the same problems, but it's
surprising how much the problems remain the same, regardless of
what they're making. Once you've advised 100 startups all doing
different things, you rarely encounter problems you haven't seen
before.This fact is one of the things that makes YC work. But I didn't
know it when we started YC. I only had a few data points: our own
startup, and those started by friends. It was a surprise to me how
often the same problems recur in different forms. Many later stage
investors might never realize this, because later stage investors
might not advise 100 startups in their whole career, but a YC partner
will get this much experience in the first year or two.That's one advantage of funding large numbers of early stage companies
rather than smaller numbers of later-stage ones. You get a lot of
data. Not just because you're looking at more companies, but also
because more goes wrong.But knowing (nearly) all the problems startups can encounter doesn't
mean that advising them can be automated, or reduced to a formula.
There's no substitute for individual office hours with a YC partner.
Each startup is unique, which means they have to be advised
by specific partners who know them well.
[1]We learned that the hard way, in the notorious "batch that broke
YC" in the summer of 2012. Up till that point we treated the partners
as a pool. When a startup requested office hours, they got the next
available slot posted by any partner. That meant every partner had
to know every startup. This worked fine up to 60 startups, but when
the batch grew to 80, everything broke. The founders probably didn't
realize anything was wrong, but the partners were confused and
unhappy because halfway through the batch they still didn't know
all the companies yet.
[2]At first I was puzzled. How could things be fine at 60 startups and
broken at 80? It was only a third more. Then I realized what had
happened. We were using an O(n2) algorithm. So of course it blew
up.The solution we adopted was the classic one in these situations.
We sharded the batch into smaller groups of startups, each overseen
by a dedicated group of partners. That fixed the problem, and has
worked fine ever since. But the batch that broke YC was a powerful
demonstration of how individualized the process of advising startups
has to be.Another related surprise is how bad founders can be at realizing
what their problems are. Founders will sometimes come in to talk
about some problem, and we'll discover another much bigger one in
the course of the conversation. For example (and this case is all
too common), founders will come in to talk about the difficulties
they're having raising money, and after digging into their situation,
it turns out the reason is that the company is doing badly, and
investors can tell. Or founders will come in worried that they still
haven't cracked the problem of user acquisition, and the reason turns out
to be that their product isn't good enough. There have been times
when I've asked "Would you use this yourself, if you hadn't built
it?" and the founders, on thinking about it, said "No." Well, there's
the reason you're having trouble getting users.Often founders know what their problems are, but not their relative
importance.
[3]
They'll come in to talk about three problems
they're worrying about. One is of moderate importance, one doesn't
matter at all, and one will kill the company if it isn't addressed
immediately. It's like watching one of those horror movies where
the heroine is deeply upset that her boyfriend cheated on her, and
only mildly curious about the door that's mysteriously ajar. You
want to say: never mind about your boyfriend, think about that door!
Fortunately in office hours you can. So while startups still die
with some regularity, it's rarely because they wandered into a room
containing a murderer. The YC partners can warn them where the
murderers are.Not that founders listen. That was another big surprise: how often
founders don't listen to us. A couple weeks ago I talked to a partner
who had been working for YC for a couple batches and was starting
to see the pattern. "They come back a year later," she said, "and
say 'We wish we'd listened to you.'"It took me a long time to figure out why founders don't listen. At
first I thought it was mere stubbornness. That's part of the reason,
but another and probably more important reason is that so much about
startups is counterintuitive.
And when you tell someone something
counterintuitive, what it sounds to them is wrong. So the reason
founders don't listen to us is that they don't believe us. At
least not till experience teaches them otherwise.
[4]The reason startups are so counterintuitive is that they're so
different from most people's other experiences. No one knows what
it's like except those who've done it. Which is why YC partners
should usually have been founders themselves. But strangely enough,
the counterintuitiveness of startups turns out to be another of the
things that make YC work. If it weren't counterintuitive, founders
wouldn't need our advice about how to do it.Focus is doubly important for early stage startups, because not
only do they have a hundred different problems, they don't have
anyone to work on them except the founders. If the founders focus
on things that don't matter, there's no one focusing on the things
that do. So the essence of what happens at YC is to figure out which
problems matter most, then cook up ideas for solving them — ideally
at a resolution of a week or less — and then try those ideas and
measure how well they worked. The focus is on action, with measurable,
near-term results.This doesn't imply that founders should rush forward regardless of
the consequences. If you correct course at a high enough frequency,
you can be simultaneously decisive at a micro scale and tentative
at a macro scale. The result is a somewhat winding path, but executed
very rapidly, like the path a running back takes downfield. And in
practice there's less backtracking than you might expect. Founders
usually guess right about which direction to run in, especially if
they have someone experienced like a YC partner to bounce their
hypotheses off. And when they guess wrong, they notice fast, because
they'll talk about the results at office hours the next week.
[5]A small improvement in navigational ability can make you a lot
faster, because it has a double effect: the path is shorter, and
you can travel faster along it when you're more certain it's the
right one. That's where a lot of YC's value lies, in helping founders
get an extra increment of focus that lets them move faster. And
since moving fast is the essence of a startup, YC in effect makes
startups more startup-like.Speed defines startups. Focus enables speed. YC improves focus.Why are founders uncertain about what to do? Partly because startups
almost by definition are doing something new, which means no one
knows how to do it yet, or in most cases even what "it" is. Partly
because startups are so counterintuitive generally. And partly
because many founders, especially young and ambitious ones, have
been trained to win the wrong way. That took me years to figure
out. The educational system in most countries trains you to win by
hacking the test
instead of actually doing whatever it's supposed
to measure. But that stops working when you start a startup. So

[...]

Original source